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How Demographics is Changing the Way We Do Business
For nearly two decades, David K. Foot intrigued us with his application of demographics to understand the past and predict the future, starting with his best selling book Boom, Bust & Echo....
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Putting Your Customer First
It was Steve Jobs’ mantra…. Coca Cola is living it now. In a world where competition is getting more intense and customers are becoming savvier, putting the customer first has never been more...
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Focus on lean innovation
I’ve noticed lately in the media there has been a lot of coverage around the concept of Lean Innovation. In fact, Lean Innovation: Understanding What’s Next in Today’s Economy by Barry Cross topped...
View ArticleThe rise of protein…and it’s just getting started
Protein is hot … look around and you’ll see protein mentioned on grocery products, in advertising, in health and fitness blogs, and in the latest diets. Historically, consumers have viewed protein as a...
View ArticleGetting ‘clean’ in 2014 with food labels
I’ve noticed lately a lot more media coverage around clean foods and clean labels. In fact, last week the Wall Street Journal covered the General Mills announcement that Cheerios (Yellow Box) will be...
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Four strategies for winning with South Asian newcomers
According to Statistics Canada, in 2006 South Asians were the largest visible minority group in Canada. They’re an attractive target market as they are younger, highly educated, and have more children...
View ArticleCatering to Canadians
In a recent interview Mehmood Khan, the chief scientific officer of Pepsico, said, “Up until 2005 or 2006, our industry grew very successfully with a tried formula. Have great brands, do a lot of...
View ArticleFinding opportunities along your consumers’ path to purchase
We are all charged with trying to find growth for our organizations. So what is the best way to find those opportunities? Leverage the consumer journey using a framework to organize your thinking for a...
View ArticleFocus on the front end and win with ethnic consumers
Everyone in marketing knows by now the ethnic consumer is an opportunity for their brands. According to Stats Canada, visible minorities will represent over 30% of the Canadian population by 2031. The...
View ArticleTranslating millennial values into opportunities
Millennials get a lot of attention these days, for good reason. They’re the consumer cohort of the future, second only in scale to their boomer parents. However, millennials’ attitudes and behaviours...
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